Benjamin Moore

Benjamin Moore, a prestigious American paint manufacturer with over 140 years of heritage, partnered with us to establish their digital presence in key European markets. We developed a comprehensive e-commerce solution that maintains the brand's premium positioning while offering a seamless shopping experience across France, Spain, and Italy.

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Provided services: Product Discovery, Product design, Website, E-commerce platform 

Core technologies: Ruby on Rails 5, MongoDB, Redis, HTML5, SCSS/CSS3, JavaScript ES6, VueJS

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Website: benjaminmoorefrance.com

Benjamin Moore needed to expand their market presence in Europe through a digital-first approach. The challenge was to translate their established retail success into an engaging online experience while maintaining the brand's reputation for quality and expertise in paint manufacturing since 1883.

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The project presented several complex requirements:

• Multi-country platform: Creating a scalable solution for three distinct markets
• Product visualization: Accurately representing paint colors and finishes digitally
• Complex catalog: Managing an extensive product range with varying specifications
• Local compliance: Meeting European e-commerce regulations
• User experience: Simplifying the technical aspects of paint selection
• Integration requirements: Connecting multiple systems for payments, delivery, and inventory

We developed a comprehensive e-commerce platform that addresses both business needs and user expectations.

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Key Features:

1. Intelligent product catalog

• Advanced color filtering
• Product comparison tools
• Detailed specifications
• Related products suggestions

2. Shopping experience

• Intuitive navigation
• Smart search functionality
• Secure checkout process

3. Technical Infrastructure

• Multi-language support
• Inventory management
• Order tracking system
• Customer Support

4. Paint selection guides

• Application instructions
• Technical documentation
• Expert consultation access

The platform has successfully established Benjamin Moore's digital presence in Europe with impressive results:

• Market expansion: Successfully launched in three European countries
• Digital sales: Significant growth in online revenue
• User engagement: High customer satisfaction rates
• Technical performance: 99.9% uptime and fast loading speeds
• Mobile commerce: 40% of sales through mobile devices

The platform continues to evolve with regular updates and feature additions based on market demands and user feedback.